Rehearse major decisions — campaigns, crises, strategy shifts, and organisational changes — before they go live.
Research, summaries, and sentiment can show you a snapshot. But major decisions don’t fail in snapshots — they fail as reactions spread, coalitions form, and narratives shift under pressure. Parallax helps you pressure-test those dynamics before they become real.
A paragraph can describe a situation. It can’t show how stakeholders, incentives, and pressure points interact once a decision enters the system.
Reactions don’t stay still. They evolve through pushback, alignment, escalation, and narrative drift — often in ways a static score will never show.
Without simulated disagreement, friction, and second-order effects, many “good” decisions only look good until reality applies pressure.
Parallax creates structured synthetic actors based on roles, incentives, constraints, and viewpoints — then simulates how they react, interact, and influence outcomes over time.
The goal isn’t to produce one-off opinions. It’s to show how a decision behaves once it enters a real environment.
Each actor carries a defined role, communication style, and decision posture — enough to produce consistent behaviour across rounds without tying the system to any real individual.
Actors are shaped by what they’re trying to protect, where they lean, and what they cannot do.
This creates explicit trade-offs — not just “personality.”
Actors are anchored to entities, roles, and relationships in the underlying graph, so their reactions stay connected to the same structure, dependencies, and evidence the system is already modeling.
Example simulation actor
Dynamics over time — not single snapshots.
Focus groups tell you what people say. Parallax shows what happens next.
The view before you commit
Test how campaigns, strategy shifts, crises, and major organisational decisions are likely to play out — before they go live.